Nissan cars show room

Reliability Matters: Nissan Making up to its History

The Japanese people are often described as determined and hardworking.  A journal article entitled “The Commitment of Japanese Workers and U.S. Workers: A Reassessment of the Literature” states that Japanese workers are highly committed to their work. They are also keen when it comes to details and dedicated to completing output on deadline without compromising good quality.

When it comes to cars, there a lot of brands to choose from, including European brands like Audi, BMW, and Mercedes-Benz, American brands like Ford, and Japanese brands like Nissan, Toyota, and Honda. These three countries are well-known for producing and manufacturing the most efficient and reliable cars that also exude style. So what makes the Japanese brands stand out among the rest?

Japanese cars are reliable

People have their preference of which car brand is better than others. One popular belief is that Japanese car brands are more reliable compared to other popular brands. The Japanese give value to their craftsmanship when it comes to manufacturing cars.

However, it is ironic that it is not them who are responsible for the public relations work that led to their success. An American statistician and professor named William Dennings are credited for the surge of popularity of the Japanese automobile manufacturing industry.

To bust the truth, according to a study conducted by the Insurance Institute of Highway Safety (IIHS) in 2016, 5 out of 9 cars tested for the safest car with 0% death toll are from the Japanese brands namely Honda, Kia, Subaru and Toyota.

In addition, another article asserts that consistency and commitment to management is another factor why Japanese brands are more successful nowadays. The Japanese uphold that value and continue operating with this business formula throughout the years.

The Nissan Brand

Cars on display

Nissan, a Japanese car brand, has appeared to be consistent in acquiring a spot in the Top 10 most reliable cars. As compared with other Japanese brands, Nissan is an affordable brand that may be perceived by consumers to be caused by the lack of technology and inferior features. Moreover, there are many Nissan service shops in Newmarket and other parts of the world, so repairs will not be a problem.

Having less unnecessary technology in the car can be an advantage when it comes to vehicles. It means that Nissan focused on fortifying the basics of manufacturing a car and not the unnecessary, fancy add-ons and accessories. With Nissan being able to live up to its expectations, countries like the UK have high regard for this car brand.

How affordable is Nissan?

Just how affordable is the Nissan brand? Prices are somehow reasonable compared to other Japanese brands. You can acquire the most reliable Nissan car, which is the Nissan Micra and Juke in a price point of $15,000 to $19,000.

With over 85 years in the industry of automobile, you can safely assume that Nissan already lived up to its expectations and will continue to bring more reliable and cost-efficient cars in the future. Surely, innovation is exciting and constant for Nissan.

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