- Quality materials are an essential element of product packaging as they provide protection and allow creativity in design.
- Design branding is another critical component of creating good product packaging.
- After-product usability is often overlooked but can be beneficial for businesses to reduce waste and show customers that they care about sustainability.
- Investing in suitable quality materials and incorporating creative design strategies into product packaging will ultimately boost sales for businesses.
Good packaging is an essential component of a successful business. It is often overlooked, however, as many companies focus their attention and resources on traditional tactics such as marketing and customer experience. The truth is that a product’s packaging can have just as significant an impact on customer satisfaction and sales as any other factor.
For example, one study found that 65% of customers are more likely to purchase a product if it has attractive packaging. Additionally, 88% of shoppers said they had at least once chosen or switched to another product due to its better-looking packaging. This indicates that customers are highly influenced by the product’s package’s visual appeal when purchasing decisions.
As a result, your business must focus on creating good packaging to maximize customer satisfaction and sales. Here are some of the critical elements that go into making adequate packaging.
Quality Materials
The quality of materials used for packaging is critical for businesses to consider when creating product packaging. Quality materials protect the product from damage during shipping and handling and allow for greater creativity in terms of design. It is important to select durable and aesthetically pleasing materials to help make the product stand out on store shelves and further attract customers.
It might be easy to say that businesses should invest in high-quality materials, but often it isn’t easy to implement. Finding the best material for your product that offers protection and style might take trial and error. Here are a few factors to consider:
Sustainability
Choosing sustainable materials for your packaging is an excellent way to demonstrate that your business cares about the environment and is making efforts to reduce its impact. Cardboard, papers, and other renewable materials are great options when creating your packaging.
Cost-efficiency
Businesses might have to produce millions of packages over a year, which can be expensive. It is essential to find cost-efficient materials while offering adequate protection and style. Plastic provides excellent protection and is often more affordable.
Durability
There is a chance that products will be shipped out to customers, and it is essential that the package can withstand being handled. Robust materials such as metal or aluminum offer excellent protection from damage but also might come with a higher price tag.
Design flexibility
The design of the packaging is vital for businesses to stand out. Finding materials that can be printed in vibrant colors and provide ample space for product information and logos is essential.
Design Branding
Packages do not only serve as protective layers for products. Most of the time, companies also use them to communicate their brand’s message and values. Businesses should make sure to incorporate their logos, colors, and slogan into the package in a creative way that appeals to customers.
However, that level of customization will require a significant number of resources and might come at a higher price. If a company uses sheet metal for product packaging, it must invest in resources like die-stamping machines, which can increase the cost. However, organizations can partner with a sheet metal fabrication company to provide the custom packaging they need at a reasonable price.
After-Product Usability
Often, companies forget to consider how their packaging will be used after removing the product. Organizations can reduce waste by ensuring that packages are recyclable and reusable and showing customers that they care about sustainability.
Businesses can also provide customers an additional bonus by including functional components like magnets or clips on the package that can be used afterward. This also allows companies to stand out from their competitors and build an emotional connection with customers.
Another approach is to incorporate a zero-waste philosophy into product packaging. Companies like UnPack and Litterless are leading the way in this field, using fully recyclable or even edible packaging materials to reduce their environmental impact.
Final Thoughts
Creating good packaging is essential for businesses to succeed. It requires careful consideration of quality materials, design branding, and after-product usability. Companies must also consider the cost efficiency of their packaging material selection. Quality and sustainability are paramount when creating product packaging, as customers will be more likely to purchase products with attractive and sustainable packages. By investing in suitable materials and a creative design strategy, businesses can build an emotional connection with customers through their product’s boxes, making them stand out on store shelves. By doing so, companies can improve customer satisfaction and ultimately increase sales.
