How to Run a Successful Business in Your 60s: 5 Tips and Advice

Are you a baby boomer looking to start a business in your 60s? If so, you are in luck! The world of entrepreneurship is more accessible than ever before, and many resources are now available to help you succeed.

In this blog post, we will share tips and advice on how to run a successful business at your age. We will cover everything from choosing a suitable business model to marketing your product or service.

1. Choose the Right Business Model

Business models come in different types:

  • Sole proprietorship: This is the simplest and most common business model. There is only one owner and no legal distinction between the business and the owner with a sole proprietorship. This type of business is easy to set up and flexible, but it also has disadvantages, such as limited liability protection.
  • Partnership: A partnership is similar to a sole proprietorship but has two or more owners. The partners share responsibility for the business and its debts and profits.
  • Corporation: A corporation is a company where the owner(s) can be held personally liable for any debts incurred by their business. This means that if your business fails, you will not lose your assets (such as your home).
  • LLC: An LLC, or limited liability company, is a type of partnership where all owners have the same rights and responsibilities.
  • S corporation: This is a specific type of corporation created by Congress to help small businesses avoid double taxation.

When choosing a business model, study the pros and cons extensively and select the one that best suits your needs.

2. Get Help

Regardless of your business model, get help to lighten the load, especially in the beginning. Friends, family members, and mentors are all resources that could come in handy when running your business.

If you’re a sole proprietor with no employees, consider hiring a part-time employee or an independent contractor.

Hire an accountant, attorney, or other professional to help you with your business. They will provide guidance and advice on legal matters such as taxes and liability issues, marketing, finance, and other aspects of running a business.

If you’re looking for more hands-on assistance in your day-to-day operations, get an assistant or intern to do some administrative work, such as answering phone calls and emails on your behalf.

If you’re chronically ill, nursing homes can assist you. They can provide much-needed help with meal preparation, cleaning, and other household chores.

3. Have a Plan

Create a business plan that outlines your goals, strategies, and tactics when starting your business. Then, revisit and update it regularly as your business grows and changes.

Your business plan should include the following:

  • Executive Summary: This is a brief overview of your entire business plan. It should include what your business is, what you offer, your target market, and how you plan to make money.
  • Business Overview: This section should describe your business, including the products or services you offer and your target market.
  • Marketing Strategy: Here, you will outline how you plan to promote your business and get customers.
  • Financial Model: This section will detail the costs of running your business, how much revenue you expect to make and when, and what funds are available for investment.

An excellent way to start writing your business plan is by using a template or software program that helps you organize all these elements.

4. Use Technology

Technology can help you run your business more efficiently and effectively, so don’t be afraid to use it. For example, a small business owner could use an online platform like WordPress or Squarespace to create a website.

Online platforms are excellent because they’re easy to set up and maintain on your own, and they’re affordable. You can also use them to create a professional-looking website that will help you attract customers.

Another great way to use technology is using software programs to manage your finances. Programs like QuickBooks or FreshBooks make it easy to keep track of your income and expenses, as well as invoices and payments.

You can also use technology to keep in touch with your customers and employees. Email, social media, and video conferencing are all fantastic tools to communicate with people remotely.

5. Plan Ahead


It’s never too early to start planning for the future. It can even be one of the best things you do when starting a business at 60. The earlier you start planning, the better prepared you’ll be if something happens to your health or finances.

Consider buying long-term care insurance in case of an illness or accident. It will also help you pay for nursing home care, if necessary. Save money in a retirement account, such as a 401(k) or IRA, to ensure you have enough funds to live on during retirement.

Create a will and power of attorney so that your loved ones can make decisions about your business and estate if something happens to you.

You can ensure that your business will continue running smoothly even if something happens to you by planning ahead.

Starting a business in your 60s can be a great way to stay active and engaged in the workforce. It’s also a fantastic way to use your skills and knowledge to make money.

You need to do many things to ensure your business is booming, but following these tips will help you get started.

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